Perinatal Positivity

Client: A consortium of perinatal health services and charities lead by the Burdett Trust for Nursing.

Purpose: to encourage parents-to-be to prepare for and think about looking after their mental health through pregnancy, birth and beyond.

Outcome: a film and resources brought together in a website and shared widely though social media, anti-natal groups and classes and health professionals.


The film and resources are free to use by GPs, midwives and health visitors, as well as for professional  training. The film was winner Journal of Health Visiting Award (2019) and is available in twelve languages.

Feedback: “Emma and the ForMed team really helped us to create a film that speaks to our service users. We have used it in training too." (Louise Smith  - Head of Health Visiting services, Chelsea and Westminster NHS Trust)