For Baby's Sake
Client: The For Baby’s Sake Trust
Purpose: A film to encourage expectant parents to reach out for support when there is domestic abuse within the family. The film promotes the For Baby’s Sake programme which empowers expectant parents to break cycles of domestic abuse within their family. We also produced a series of seven short films which introduce parents to different aspects of the two-year programme.
Outcome: The film and design were central to the charities launch of their new digital service and raised awareness as they expanded their reach.
Feedback: “ “I found the video really powerful because it really locates the focus on the child and helping to showcase how For Baby’s Sake helps parents focus on their child, how they are developing, what their needs are…” - Nicole Jacobs, Domestic Abuse Commissioner